JON BAILEY

Owner at Bailey Creative Works with over two decades experience as a business owner, I’ve built a deep, hands-on understanding of marketing, technology, and storytelling—fuelled by both necessity and a passion for creative problem-solving. As a cinematographer, photographer, and 360° content creator, I help brands grow and connect through targeted digital strategies, spanning web development, SEO, and social media. Fluent in Adobe Creative Suite, Final Cut Pro, and motion graphics tools.

I lead projects from concept to completion—developing campaigns, refining brand identities, and producing content that is as visually compelling as it is commercially effective. London-based but internationally active, I’ve worked with clients such as Diageo, Ferrero, and Accor Hotels; covered red carpet events for the BFI; and provided live event coverage across concerts, expos, and trade shows. I’ve also worked behind the scenes on James Bond productions at Pinewood Studios, with photography featured in The Daily Telegraph, Le Figaro, and other major publications. I also bring significant experience in the hair and beauty industry, having created high-impact video and photographic content for Salon Services and leading brands including WAHL, Paul Mitchell, Kenra and more. From educational styling films to brand campaigns and product spotlights, I’ve helped transform technical creativity into visually striking narratives that resonate across B2B and consumer channels alike.

As a filmmaker, I’ve had entries in the Cannes Short Film Corner (Palme d’Or category) and collaborated with RØDE Microphones and Amazon through their creator and influencer programmes. I also continue to explore emerging formats, producing immersive 360° content—particularly across Southeast Asia—to push the boundaries of digital storytelling. Most recently, I served as Head of Marketing and Technology for a 125-year-old heritage business, leading its digital transformation and modernising its brand and customer experience. Collaborative, adaptable, and driven by innovation, I’m always seeking bold new ways to tell powerful, visually engaging stories in a fast-evolving industry.

ABOUT BAILEY CREATIVE WORKS

MEET THE TEAM

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JAMES STEWART

CAMERA OPERATOR / VIDEO EDITOR / DIRECTOR

Operating across Asia as Vertigo Video Productions, James is no stranger to leading a team of professionals to deliver high-quality marketing and sales videos for a diverse range of clients across the world. With 25 years of experience in the industry, James has worked with major media outlets such as BBC, ITV, NBC, ABC, and Sky, as well as produced work for the UK, USA, Australia, Thailand, and Japan. His core competencies include producing, directing, filming, editing, and consulting on various video projects, from TV and film to web and social media. James is passionate about creating engaging and impactful videos that showcase strong stories and values.

JO PEGRAM

VIDEO EDITOR / PRODUCER

With 20 years of experience in the broadcast and corporate industries, Jo is a seasoned creative editor and promo producer who takes pride in crafting unique and captivating promotional campaigns across multiple platforms. Trained in London and New York, Jo is all about the art of creative editing, with a particular passion for the crucial role of sound design in capturing audience attention. Jo has collaborated with a wide roster of clients and brands, including Sony Pictures, Mercedes Benz, Manoto, Sainsbury's, Sky Arts, RTÉ, BUPA and Granada, aiming to consistently deliver exceptional and engaging content that resonates with viewers.

MAT SPARROW

INTERN / JUNIOR PRODUCER / CAMERA OPERATOR

Mat is a filmmaker in his final year of a Film Production degree, with growing experience across commercial, branded, and creative projects. He regularly works with BCW as a production assistant, second shooter, and junior producer. Adaptable and dependable, Mat supports everything from logistics and on-set coordination to second camera work and behind-the-scenes content. His calm, focused approach makes him a reliable asset on fast-paced shoots. A confident writer and storyteller, he also contributes to scripts and early development. With each project, Mat strengthens his creative and technical skills, bringing fresh energy and perspective to every team.

TOM FARTHING

VIDEOGRAPHER / PRODUCER / VLOGGER

Tom is a versatile video producer with over a decade of experience creating content for major brands and platforms including UNILAD, Fandom, and The Financial Times. His work spans branded video, live broadcasts, and social campaigns—generating over 40 million views across platforms. Currently producing for GamesRadar and the Future Games Show, he leads projects from concept to delivery, blending storytelling with performance-focused strategy. At Fandom, 11 of the top 20 videos in the past year were his, highlighting his ability to consistently create standout content. Through Bailey Creative Works, he also helped pioneer 360° video content for the BFI.